Arun KailasamSupply Chain Digitalization will Cement Cracks in CPG IndustryThe future success of CPG lies at the digitalization of supply chain network — a strategic move to delight the digital prosumers.3 min read·Feb 5, 2021----
Arun KailasaminILLUMINATIONTwo Artists, One Marketer and a Beautiful MemoryA memorable story of a marketer who had a serendipitous meeting with artists from two different worlds.4 min read·Jul 19, 2020--1--1
Arun KailasamCyber Attacks: The New Security PandemicThere has been a rampant rise in breaches throughout the world. Nearly 445 million cyberattacks have been reported since the start of 2020.3 min read·Jun 26, 2020----
Arun KailasaminAR/VR Journey: Augmented & Virtual Reality MagazineEnable B2B Sales with Augmented RealityAR and VR experiences can help initiative fast and positive sales conversations. AR/VR is the new sales enablement tool.4 min read·Jun 24, 2020----
Arun KailasaminAR/VR Journey: Augmented & Virtual Reality MagazinePost- COVID Digital Adoption Boosts Data Center GrowthThe post- COVID digital adoption is fuelling data center growth. The industry is laying the groundwork for massive expansions in 2020.4 min read·Jun 18, 2020----
Arun KailasamDigital Marketers: The $5.9 billion online art business is waving at you. Say hello.The article shares insights on how marketers and technologists could contribute to %64 billion global art and antique industry.4 min read·Jun 13, 2020----
Arun KailasamMarketers can impart ‘Design Thinking’ to spur business growthMarketing leaders should strive to instil ‘design thinking’ to build a strong creative business leadership that spurs steep business…4 min read·Jun 8, 2020----
Arun KailasamMarketers’ Play in Gig EconomyFor a freelance marketer, the gig zone is a happy zone that offers unlimited opportunities to explore one’s potential and grow.3 min read·Jun 1, 2020----
Arun KailasamWhat are Marketers left with to befriend Artificial Intelligence?The rise of Alexa and the rapid proliferation of Artificial Intelligence piqued my curiosity to understand what AI would do to marketing.4 min read·May 28, 2020----
Arun KailasamIs Storytelling limited to Marketing? Let’s analyze.As I continue to discern the world around me, I often start to contemplate if storytelling is only limited to marketing?4 min read·May 22, 2020----